“You should go into politics!” snapped my girlfriend, just as I had outwitted her again in the age-old argument of where to go for dinner. “You have exhausted every possible category of reasoning for why we should go there again. I don’t need to know that the drive takes less time! Or that it’s cheaper. Or that it’s less crowded. Sometimes I just want to go somewhere on a whim!”
Maybe a variable like “whimsicality” makes the age-old dinner question a tricky one to answer for a data scientist, but when businesses are overwhelmed by an apparently endless sea of data and have to make a decision- which customers to target, what market to enter, how much advertising is too much- a well planned approach to processing it all becomes a necessity. Buyers are becoming more informed. The world economy has become far more complex in the Internet age. Buyers have become more informed and also far more selective. Customer targeting and intelligent marketing are becoming cornerstones of a successful business. However, with the rapid growth in need for these types of services, manpower comes at a premium. The skillset and rarity has led one CEO to call data scientists “unicorns”. While we do believe we possess rare magical powers on par with the fabled unicorn, data consulting firms allow companies to reach out and implore these rare resources without having to go on a unicorn hunt.
After all, who wouldn’t want to work with a unicorn?
Source: http://finance.yahoo.com/blogs/daily-ticker/sexiest-job-21st-century-122238562.html
Maybe a variable like “whimsicality” makes the age-old dinner question a tricky one to answer for a data scientist, but when businesses are overwhelmed by an apparently endless sea of data and have to make a decision- which customers to target, what market to enter, how much advertising is too much- a well planned approach to processing it all becomes a necessity. Buyers are becoming more informed. The world economy has become far more complex in the Internet age. Buyers have become more informed and also far more selective. Customer targeting and intelligent marketing are becoming cornerstones of a successful business. However, with the rapid growth in need for these types of services, manpower comes at a premium. The skillset and rarity has led one CEO to call data scientists “unicorns”. While we do believe we possess rare magical powers on par with the fabled unicorn, data consulting firms allow companies to reach out and implore these rare resources without having to go on a unicorn hunt.
After all, who wouldn’t want to work with a unicorn?
Source: http://finance.yahoo.com/blogs/daily-ticker/sexiest-job-21st-century-122238562.html
